Why Does “Now Back It Up!” Use a Runway?

Tuesday, March 16th, 2010

Question: Why Does Now Back It Up! Use a Runway?

Answer: Simple… We need that much pavement to stage our featured competitions.

Everyone’s done it. Pulled up alongside another vehicle, looked over and then nailed the gas…

The most common speed contest in the world is the rolling race. This is where two vehicles clash from a start speed somewhere north of zero and run up the speeds until they either back down or encounter obstacles or impediments. With some of the monster cars and motorcycles trolling the roads today, these contests can reach ridiculous speed in a hurry. This means it is tough to get a clean run with real behemoth powerhouse street vehicles.

Now Back It Up! is the one show where you can see ‘What would happen if ….

…. a fast car and motorcycle met on the highway?
…. you had a mile of open road to explore your top speed?
…. a turbocharged exotic met a big V8 on juice?

Now drag racing is a tremendous sport, there is no doubt. However, such emphasis is placed on the start, a race is often over once it starts. Also, many drag vehicles are designed specifically for the quarter mile – at the top end, they are out of gear. Many are not true street vehicles either.

Roll racing and LSR (Land Speed Racing) is becoming more and more popular for street cars and bikes. For example, there is a huge group of car enthusiasts who practice the 60-130mph pulls using GPS-based Driftboxes to measure the time it takes to hit the number. Competition is often virtual, however. People compare numbers, but rarely have the excitement of side by side racing. Now Back It Up! features side by side racing – by far the most satisfying and interesting form of racing (as the drag racers know!)

LSR events are also making a transition from the dirt and salt of dry lake beds, which are hard on equipment, to runways around the country. Usually, this is the place where real street cars and bikes show up to explore the upper ends of their speed capabilities. The standing mile is the event of choice, which is why Now Back It Up! also uses the FullTilt Mile as a Signature event – only we run this side by side, something unique to Now Back It Up!

Runways are also wide enough that the danger presented by narrow roadways is alleviated. It would be easy to run 6 wide, in fact. This also allows us to use the width to inject the turn around point into Now Back It Up’s Half and Half race.

Lastly, runways are just plain cool places. These facilities are generally built for speed and therefore, perfect for Now Back It Up!

It is time we had a head to head venue and showcase to sort out the true speed merchants from the wannabes.

We’ll provide the place, you provide the guts and gears, Now Back It Up!

SEMA Now Back It Up “Texas Mile Special”

Wednesday, January 6th, 2010

Horsepower vs. Human Error…

Thursday, October 29th, 2009

This is a great example of how one simple mis-shift can cause the faster vehicle to lose…

RobMD Porsche 996 TT vs Chris Lexus Turbo @ Texas Mile .5 mile run from Kerry Ward on Vimeo.

We look forward to seeing Dr. Rob back out for another shot at the title soon!

Texas Mile Contestants Back It Up!

Sunday, October 25th, 2009

“Now Back It Up!” brought roll-racing to the legendary Texas Mile for the first time in history.
View the photos of the courageous contestants and the event in this photo gallery.  You will see photos taken by Now Back It Up Director of Photography, Den Bradshaw (whose company RefinedMedia created this site).

Texas Mile & Now Back It Up Photo Gallery — Click Here To View

For high-res copies of the photos, or to use them for commercial purposes, please email Den at den@marketingmagnet.com.  Enjoy the photos!

Now Back It Up – Synopsis

Sunday, October 25th, 2009

People love it when someone talking smack is called out– especially when the bragging is done on the Internet. NOW BACK IT UP! gathers these folks in one place and does the unthinkable – lines them up side by side to back up their publicity. Who’ll back up their claims? You’ll see.

There Can Be Only One...

Some will deliver, while others will be humbled. Along the way we’ll show you every dramatic step as we declare a final judgment in the season’s finale crowning an ultimate winner: The King of the Street.

With cars and motorcycles there is always one burning question; Who is the fastest? It is the definitive motorsports question.

NOW BACK IT UP! answers this question with each episode. Six vehicles (including a surprise ‘special guest’ vehicle) will be matched up in each episode. Riders and drivers will negotiate to select their preferred event in two categories from our Event Menu so they’ll stand the best chance of prevailing.

It is a perfect confluence of testosterone: Internet Legends, Super Modified Cars, Hyper Street Bikes, a Unique Special Guest and a 1.5 mile Runway. Since every episode will feature the most interesting fast street vehicles in the country, interest will build as the season builds to its finale.

Now Back It Up! Debut at the Texas Mile…

Wednesday, October 21st, 2009

Now Back It Up has made our debut appearance at the the Texas Mile event. 

Stay tuned for images, video and more from this historic event…


Godspeed VRAlexander

Saturday, June 28th, 2008

VRAlexander and Allison LearAlexander, the world will miss you.

I’m pretty sure there is a broken human mold in the shape of Alexander Djordjevic somewhere out in the Universe. Certainly, I’ve never met anyone else like him – a one-of-a-kind guy.

He lived life on his own terms. His personal motto was: “What’s the use of living if you can’t feel alive?”

With that as a mantra, Now Back It Up! fit perfectly with his passions and values.

Our Now Back It Up! family is saddened and stunned by his passing.

In brief, here is how he lost his life.

On June 26th, 2010 at just before 5PM during the Spectre 341 event in Virginia City Nevada, Alexander took his silver Porsche 997 on a last pass up the 5.2 mile course at the end of the day. Here is the course in a video.  Alexander went off course during this pass and suffered a fatal crash, which was witnessed by a corner worker. Just as he lived his life, his passing was very fast.

He is survived by his fiancée, Allison Lear, brother Kosta Djordjevic and father in the San Francisco area. There may be more family members that should be included, but I do not know any others.

A week ago, we talked on the phone about Now Back It Up! and upcoming opportunities. He shared with me that he had just come from firing 5000 rounds of 0.50 caliber ammunition from some kind of exotic automatic weapon and was totally invigorated by the experience. This kind of call was not unusual as he was always living live full-on.

I spoke to Alexander a few days ago about meeting in the Bay Area for dinner prior to his trip to the event in Virginia City. He recounted his past success there in an EVO based car and was looking forward to taking another crack at the very tough course. Sadly, we did not meet.

I did speak to Allison, his fiancée on Alexander’s phone as he was involved with prepping his car for the event. Certainly, he was pursing his dreams. The man was full of passion.

At this time, I do not have information to share about any memorial services, but will update this page as information becomes available.

Alexander, my friend, you’ve left a void that will not be filled. Godspeed.


Kerry Ward

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